Андрей Пометун

Андрей Пометун

Заказчик

35 лет, г. Москва
Директор консалтингового агентства, автор книг, бизнес-спикер
114 000 ₽

Бюджет

Елена Ашмарина

Команда

Имиджмейкер — эксперт по позиционированию

Дмитрий Наумов

Фотограф
Анжелика Салех

Фотограф

Публичная деятельность подразумевает общение с большим количеством людей. В круговороте лиц и событий важно ощущение комфорта у спикера, и учет интересов окружающих.

С Андреем поняли друг друга сразу: «Лена, Вы работаете так, как мы со своими клиентами: анализ, задача, пособие и потом практика».

На консультации проработали позиционирование, соответствие текущего имиджа желаемому, прописали цели и задачи имиджа. После провели оценку внешних данных: цветового типажа, типа фигуры.

С помощью специальной методики я оценила пристрастия Андрея к стилю одежды и сопоставила с имиджевой задачей.

Этот багаж унесла с собой для анализа и разработки рекомендаций и персонального имидж бука.

Задача

Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории. Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.
Задача

Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории. Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

В процессе работы было сделано следующее

Стратегическая консультация по мужскому имиджу

Мы подробно разобрали все аспекты текущего имиджа Андрея.

Развеяли все сомнения и выявили присутствующие страхи, связанные с изменением имиджа.
Подробный маршрут шопинга

Я выбрала один из торговых центров в Москве.

В самом ТЦ был построен удобный маршрут передвижения по магазинам для покупок по цели, маркам, бюджету и комфорту.
Оптимальный шопинг лист

В шоппинг листе я отразила перечень покупок с подробным бюджетом на каждую вещь.

Этот список мы утвердили с Андреем заранее. Расходы на одежду всегда остаются в рамках бюджета.
Классическое шопинг сопровождение

Мы купили всё по запланированному шоппинг листу и остались в рамках бюджета.

Весь процесс был приятным, целенаправленным и результативным.
Сопровождение в салон для смены стрижки

На этапе консультации к новому образу была подобрана новая стрижка для Андрея.

После чего я проконтролировала весь процесс в салоне красоты.
Сочетания из купленных предметов одежды

Заключительным этапом стала разработка индивидуального имидж бука.

Это подробное визуальное руководство по сочетаниям купленных вещей и общим рекоммендациям по стилю.

Образы для работы и выступлений

Для Андрея подобрали капсульный гардероб, включающий одежду для работы и публичных выступлений.

Преимущество капсулы в том, что вещи друг с другом сочетаются в максимальном количестве.

При этом предметов одежды не больше 12. На фотографиях два образа из нового гардероба Андрея.

Шопинг мы провели спустя 3 месяца, к лету. Он был полон аналогий работы имиджмейкера и маркетолога, например, сравнение образа (лука) с дизайном логотипа. Андрей рассказал, как объяснял на днях товарищу стоимость логотипа — «Один стоит 100 000 руб, а другой - 1 000 руб. Почему? Все просто, в первом случае есть окантовка, в во втором - нет.»

Так и в стилистике — гармония линий, форм и фактур рождает цельный образ. Было легко объяснять, почему один рукав поло не подходит, а второй - идеально. Часто и объяснять то не приходилось, понимал без слов.

Видео отзыв Андрея

Что делать для поддержания имиджа?

Один раз в год проводить аудит имиджа

Ежегодный аудит позволяет легко и эффективно адаптировать ваш имидж под новые условия и задачи.
Шопинг сопровождение в рамках стратегии — 1 раз в 3 месяца

Проработанная стратегия позволит поддерживать сезонный гардероб в актуальном состоянии

Хотите попробовать? —

Кейсы, истории и отзывы моих клиентов

Кто они, как поменялась их жизнь, каких результатов они достигли в процессе нашего сотрудничества

Андрей Пометун

35 лет, г. Москва
Директор консалтингового агентства, автор книг, бизнес-спикер
Андрей Пометун

35 лет, г. Москва
Директор консалтингового агентства, автор книг, бизнес-спикер
Андрей Пометун

35 лет, г. Москва
Директор консалтингового агентства, автор книг, бизнес-спикер

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Новый имидж Татьяны Армстронг от имиджмейкера Елены Ашмариной

Создаю неповторимый личный стиль для решения самых амбициозных, необычных и личных задач

Андрей Пометун