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Стилист Имиджмейкер — Елена Ашмарина — Москва

Создаю неповторимый личный стиль для решения самых амбициозных, необычных и личных задач


Андрей Пометун

Андрей Пометун

  • Андрей Пометун

    Заказчик

    35 лет, г. Москва
    Директор консалтингового агентства, автор книг, бизнес-спикер
  • 114 000 ₽

    Бюджет

Елена Ашмарина

Команда

Имиджмейкер — эксперт по позиционированию
  • Дмитрий Наумов
    Фотограф

  • Анжелика Салех
    Фотограф

Публичная деятельность подразумевает общение с большим количеством людей. В круговороте лиц и событий важно ощущение комфорта у спикера, и учет интересов окружающих.

С Андреем поняли друг друга сразу: «Лена, Вы работаете так, как мы со своими клиентами: анализ, задача, пособие и потом практика».

На консультации проработали позиционирование, соответствие текущего имиджа желаемому, прописали цели и задачи имиджа. После провели оценку внешних данных: цветового типажа, типа фигуры.

С помощью специальной методики я оценила пристрастия Андрея к стилю одежды и сопоставила с имиджевой задачей.

Этот багаж унесла с собой для анализа и разработки рекомендаций и персонального имидж бука.

  • Задача

    Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

    Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории. Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

  • Задача

    Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории. Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

    Составить успешную концепцию внешнего вида и стиль эстрадного певца для выбранной целевой аудитории.

В процессе работы было сделано следующее

  • Стратегическая консультация по мужскому имиджу

    Мы подробно разобрали все аспекты текущего имиджа Андрея.

    Развеяли все сомнения и выявили присутствующие страхи, связанные с изменением имиджа.


  • Подробный маршрут шопинга

    Я выбрала один из торговых центров в Москве.

    В самом ТЦ был построен удобный маршрут передвижения по магазинам для покупок по цели, маркам, бюджету и комфорту.


  • Оптимальный шопинг лист

    В шоппинг листе я отразила перечень покупок с подробным бюджетом на каждую вещь.

    Этот список мы утвердили с Андреем заранее. Расходы на одежду всегда остаются в рамках бюджета.


  • Классическое шопинг сопровождение

    Мы купили всё по запланированному шоппинг листу и остались в рамках бюджета.

    Весь процесс был приятным, целенаправленным и результативным.


  • Сопровождение в салон для смены стрижки

    На этапе консультации к новому образу была подобрана новая стрижка для Андрея.

    После чего я проконтролировала весь процесс в салоне красоты.


  • Сочетания из купленных предметов одежды

    Заключительным этапом стала разработка индивидуального имидж бука.

    Это подробное визуальное руководство по сочетаниям купленных вещей и общим рекоммендациям по стилю.



Образы для работы и выступлений

Для Андрея подобрали капсульный гардероб, включающий одежду для работы и публичных выступлений.

Преимущество капсулы в том, что вещи друг с другом сочетаются в максимальном количестве.

При этом предметов одежды не больше 12. На фотографиях два образа из нового гардероба Андрея.


Шопинг мы провели спустя 3 месяца, к лету. Он был полон аналогий работы имиджмейкера и маркетолога, например, сравнение образа (лука) с дизайном логотипа. Андрей рассказал, как объяснял на днях товарищу стоимость логотипа — «Один стоит 100 000 руб, а другой - 1 000 руб. Почему? Все просто, в первом случае есть окантовка, в во втором - нет.»

Так и в стилистике — гармония линий, форм и фактур рождает цельный образ. Было легко объяснять, почему один рукав поло не подходит, а второй - идеально. Часто и объяснять то не приходилось, понимал без слов.


Видео отзыв Андрея

Что делать для поддержания имиджа?

  • Один раз в год проводить аудит имиджа

    Ежегодный аудит позволяет легко и эффективно адаптировать ваш имидж под новые условия и задачи.

  • Шопинг сопровождение в рамках стратегии — 1 раз в 3 месяца

    Проработанная стратегия позволит поддерживать сезонный гардероб в актуальном состоянии


Хотите попробовать? —

Кейсы, истории и отзывы моих клиентов

Кто они, как поменялась их жизнь, каких результатов они достигли в процессе нашего сотрудничества
  • Андрей Пометун

    35 лет, г. Москва
    Директор консалтингового агентства, автор книг, бизнес-спикер

  • Андрей Пометун

    35 лет, г. Москва
    Директор консалтингового агентства, автор книг, бизнес-спикер

  • Андрей Пометун

    35 лет, г. Москва
    Директор консалтингового агентства, автор книг, бизнес-спикер

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\u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0438\u043b\u044c \u044d\u0441\u0442\u0440\u0430\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0432\u0446\u0430 \u0434\u043b\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0438\u043b\u044c \u044d\u0441\u0442\u0440\u0430\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0432\u0446\u0430 \u0434\u043b\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>"}},{"type":"grid_item","props":{"title":"\u0417\u0430\u0434\u0430\u0447\u0430","content":"

\u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0438\u043b\u044c \u044d\u0441\u0442\u0440\u0430\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0432\u0446\u0430 \u0434\u043b\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0438\u043b\u044c \u044d\u0441\u0442\u0440\u0430\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0432\u0446\u0430 \u0434\u043b\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n

\u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0438\u0434\u0430 \u0438 \u0441\u0442\u0438\u043b\u044c \u044d\u0441\u0442\u0440\u0430\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0432\u0446\u0430 \u0434\u043b\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>"}}]}]},{"type":"column","props":{"image_position":"center-center","media_overlay_gradient":"","vertical_align":"","style":"","text_color":"","padding":"","class":"uk-width-auto@m"},"children":[]}]}]},{"type":"section","props":{"style":"default","width":"default","vertical_align":"middle","title_position":"top-left","title_rotation":"left","title_breakpoint":"xl","image_position":"top-left","text_color":"","width_expand":"","height":"","padding":"large","header_transparent":"","animation":"","image":"images\/bg\/Mask_Group.png","image_size":"","image_effect":"parallax","image_parallax_breakpoint":"","image_visibility":"m","video_width":"","video_height":"","media_blend_mode":"","media_overlay":"","image_parallax_bgy_start":"10%","image_parallax_bgy_end":"90%","image_parallax_easing":""},"children":[{"type":"row","props":{"layout":"1-3,2-3","breakpoint":"m","fixed_width":"large","column_gap":"","row_gap":"","width":"","width_expand":"","height":"","margin":""},"children":[{"type":"column","props":{"image_position":"center-center","media_overlay_gradient":"","vertical_align":"","style":"","text_color":"","padding":""},"children":[{"type":"headline","props":{"title_element":"h2","title_style":"","title_decoration":"","title_font_family":"","title_color":"","position":"","position_z_index":"","margin":"","maxwidth":"","maxwidth_breakpoint":"","block_align":"","block_align_breakpoint":"","block_align_fallback":"","text_align":"","text_align_breakpoint":"","text_align_fallback":"","animation":"","visibility":"","content":"\u0412 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u044b\u043b\u043e \u0441\u0434\u0435\u043b\u0430\u043d\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435","class":"uk-width-1-1 uk-width-3-4@s"}}]},{"type":"column","props":{"image_position":"center-center","media_overlay_gradient":"","vertical_align":"","style":"","text_color":"","padding":""},"children":[{"type":"grid","props":{"show_title":true,"show_meta":true,"show_content":true,"show_image":true,"show_link":true,"grid_default":"1","grid_medium":"3","filter_style":"tab","filter_all":true,"filter_position":"top","filter_align":"left","filter_grid_width":"auto","filter_grid_breakpoint":"m","title_hover_style":"reset","title_element":"h3","title_align":"top","title_grid_width":"1-2","title_grid_breakpoint":"m","meta_style":"meta","meta_align":"below-title","icon_ratio":4,"image_align":"top","image_grid_width":"1-2","image_grid_breakpoint":"m","image_svg_color":"secondary","link_text":"Read more","link_style":"default","margin":"default","item_animation":"","grid_column_gap":"","grid_row_gap":"large","grid_small":"2","grid_large":"","grid_xlarge":"","filter_margin":"","filter_grid_column_gap":"","filter_grid_row_gap":"","title_display":"","content_display":"","panel_style":"","panel_content_padding":"","panel_size":"","item_maxwidth":"","panel_content_width":"","title_style":"","title_decoration":"","title_font_family":"","title_color":"","title_grid_column_gap":"","title_grid_row_gap":"","title_margin":"small","meta_color":"","meta_margin":"small","content_style":"","content_margin":"small","image_border":"","image_box_shadow":"","image_box_decoration":"","image_transition":"","image_hover_box_shadow":"","icon_color":"","image_grid_column_gap":"","image_grid_row_gap":"","image_margin":"","link_size":"","link_margin":"","position":"","position_z_index":"","maxwidth":"","maxwidth_breakpoint":"","block_align":"","block_align_breakpoint":"","block_align_fallback":"","text_align":"","text_align_breakpoint":"","text_align_fallback":"","visibility":"","css":".el-element svg {\n width: 48px;\n\theight: 48px;}","image_svg_inline":false},"children":[{"type":"grid_item","props":{"title":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044f \u043f\u043e \u043c\u0443\u0436\u0441\u043a\u043e\u043c\u0443 \u0438\u043c\u0438\u0434\u0436\u0443","content":"

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\u042f \u0432\u044b\u0431\u0440\u0430\u043b\u0430 \u043e\u0434\u0438\u043d \u0438\u0437 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u0446\u0435\u043d\u0442\u0440\u043e\u0432 \u0432 \u041c\u043e\u0441\u043a\u0432\u0435.<\/p>\n

\u0412 \u0441\u0430\u043c\u043e\u043c \u0422\u0426 \u0431\u044b\u043b \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u043c\u0430\u0440\u0448\u0440\u0443\u0442 \u043f\u0435\u0440\u0435\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043f\u043e \u0446\u0435\u043b\u0438, \u043c\u0430\u0440\u043a\u0430\u043c, \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0438 \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u0443.<\/p>\n


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\u0412 \u0448\u043e\u043f\u043f\u0438\u043d\u0433 \u043b\u0438\u0441\u0442\u0435 \u044f \u043e\u0442\u0440\u0430\u0437\u0438\u043b\u0430 \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0441 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u043d\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u0432\u0435\u0449\u044c.<\/p>\n

\u042d\u0442\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u043c\u044b \u0443\u0442\u0432\u0435\u0440\u0434\u0438\u043b\u0438 \u0441 \u0410\u043d\u0434\u0440\u0435\u0435\u043c \u0437\u0430\u0440\u0430\u043d\u0435\u0435. \u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043e\u0434\u0435\u0436\u0434\u0443 \u0432\u0441\u0435\u0433\u0434\u0430 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n


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\u041c\u044b \u043a\u0443\u043f\u0438\u043b\u0438 \u0432\u0441\u0451 \u043f\u043e \u0437\u0430\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u0448\u043e\u043f\u043f\u0438\u043d\u0433 \u043b\u0438\u0441\u0442\u0443 \u0438 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n

\u0412\u0435\u0441\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0431\u044b\u043b \u043f\u0440\u0438\u044f\u0442\u043d\u044b\u043c, \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u044b\u043c.<\/p>\n


","title":"\u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0448\u043e\u043f\u0438\u043d\u0433 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435"}},{"type":"grid_item","props":{"icon":"mr-user-friends","content":"

\u041d\u0430 \u044d\u0442\u0430\u043f\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u0438 \u043a \u043d\u043e\u0432\u043e\u043c\u0443 \u043e\u0431\u0440\u0430\u0437\u0443 \u0431\u044b\u043b\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043d\u0430 \u043d\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0438\u0436\u043a\u0430 \u0434\u043b\u044f \u0410\u043d\u0434\u0440\u0435\u044f.<\/p>\n

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Новый имидж Татьяны Армстронг от имиджмейкера Елены Ашмариной
Новый имидж Татьяны Армстронг от имиджмейкера Елены Ашмариной
Новый имидж Татьяны Армстронг от имиджмейкера Елены Ашмариной

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Владимир П.

Владимир П.

Руководитель отдела развития IT на государственном предприятии, г. Москва

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ул. Лесная, 43, каб. 420
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